Luxury Watchmaker Breitling Partnering to Offer Digital Certificates on Ethereum

Luxury watchmaker Breitling is partnering with Arianee to issue a new kind of digital certificate for authenticating its timepieces. 

According to a report by TechCrunch, Breitling is looking to transition away from physical certificates, giving clients access to a unique “digital passport” that certifies the origin of the watch. 

The report claims blockchain protocol builder Arianee will use non-fungible tokens (NFTs) operating on ethereum’s network to issue the digital certificates.

Breitling watches will be sold with a guarantee card for clients to scan and download the Arianee wallet. Customers can then add their watch to the digital wallet, which will display the serial number and activation date of the digital warranty. 




The report claims the new feature can be used to prove the authenticity of the watch during sales. In addition, the digital certificate is transferable to other owners who download the wallet. 

Breitling also intends to add to the digital certificate over time, such as by logging timestamps for repairs and other alterations. The luxury watchmaker can also pursue the addition of insurance products through a similar channel. 

According to the report, the digital certificate will be tied to the wallet address rather than personal identifying information, thereby increasing user privacy. 

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